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“I created Fresh Start because I wanted a laundry detergent that truly delivered—one that could tackle tough stains, make whites brighter, and colors more vibrant, all while being safe for my family and kind to the planet. Traditional laundry products just didn’t meet my expectations, so I developed this custom formula using the very best modern ingredients. Fresh Start is eco-friendly, plant-based, and designed to make laundry easier and more effective for families like mine. It’s a product I’m proud to share with you.”
Jim Lafeber
Founder & Chemist, Dr. Beasley’s
Cleans Clothes Deep
Formulated to Remove Tough Stains
When Dr. Beasley’s founder and chemist Jim Lafeber engineered the formula for Fresh Start Home Laundry Soap, he aimed to build the most powerful detergent possible to remove all the daily stains and messes on his family’s clothing.
That meant sourcing high quality surfactants that remove the toughest stains without irritating skin like conventional strong detergents. Here’s a tip: For the most dramatic results, pre-treat stains by pouring directly onto the affected area, rubbing in and waiting five minutes before washing.
A Little Goes A Long Way
Concentrated for Maximum Load Efficiency
Jim engineered Fresh Start Home with efficiency in mind — after all, he has a whole family’s worth of clothes to keep clean! This soap is concentrated to an extreme level, allowing you to use a fraction of what you’d use with other detergents. Your soap will last longer, with up to 32 washes when using an HE machine on regular cycle.
A Pleasure to Use
Leaves Clothes Looking, Feeling & Smelling Like a Fresh Start
Jim landed on the name “Fresh Start” when he thought about what he wanted out of a good, high quality laundry detergent. Why? Because a fresh start is all about a clear head, renewed energy and a readiness for anything. And that’s how this soap makes your clothes feel, look and even smell. The softness, the vibrant colors, the incredible smell… that’s what starting fresh is all about.
<1% Tensile Strength Loss
Many detergents weaken fabric because of their harsh ingredients. We formulated Fresh Start Home with gentle yet effective ingredients that don’t wear clothes out.
0% Whiteness Loss
Conventional detergents can slightly darken bright white fabrics, ruining the original appearance. Our detergent was engineered specifically to maintain a vibrant whiteness.
0% Yellowing
Yellowing is an unfortunate side effect that some laundry soaps can’t avoid — but not ours! We sourced special ingredients to stop any yellow from appearing.
